Dove apologizes for a social media post


Dove apologizes for a social media post that the company says "missed the mark". Dove took down the ad Sunday and posted an apology on Twitter. 


The offending ad was a 3-second GIF hawking Dove body wash representing black women in GIF that was posted Friday to the brand's Facebook page. It was taken down Saturday with the line "Ready for a Dove Shower?". It shows a looping image of a black woman removing a dark brown t-shirt to reveal a white woman. She then removes her beige t-shirt to show a third woman.

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